About Us

Suzanne Davison
Founder & CEO, Get You Get Others

Clinical Hypnotherapist | Master NLP Practitioner | Life & Business Coach | EMDR & Trauma Therapist | Speaker | Creator of the GYGO Profiling System 

I’m Suzanne, founder and creator of Get You Get Others (GYGO), a profiling system designed to help people better understand themselves, the people around them, and why relationships can sometimes feel so difficult even when there’s love there.

For over 15 years, I’ve worked as a therapist and coach supporting individuals, couples, families and business owners through anxiety, emotional overwhelm, communication struggles, relationship breakdowns and major life challenges. Over the years, I’ve delivered training in schools, worked with businesses and leadership teams, spoken for major UK law firms, and run workshops, retreats and programmes across the UK.

But honestly, the work that shaped me most did not happen in a clinic.

It happened in my own home.

Whilst I was helping other families professionally, my own family was struggling behind closed doors. My daughters faced significant emotional challenges, home life became increasingly stressful, and eventually my marriage broke down under the pressure.

At the time, I kept coming back to one painful question:

“Why did I understand other people’s families better than I understood what was happening in mine?”

That question changed everything for me.

I realised that many people are not trying to be difficult, selfish, dramatic or controlling. More often, they’re overwhelmed, misunderstood, emotionally exhausted, and trying to get their needs met in completely different ways.

That became the foundation of GYGO.

Through the four GYGO profiles, Heart, Square, Diamond and Circle, I created a practical way of helping people understand behaviour, communication styles, stress responses and emotional needs without blame, shame or labelling people as “the problem”.

Because in my experience, most conflict is not caused by bad people.

It’s caused by people seeing the world differently, coping differently, and not knowing how to reach each other anymore.

Today, I work with individuals, couples, families, schools and organisations helping them better understand themselves and each other, improve communication, reduce conflict and create healthier relationships both at home and at work.

My work combines psychology, coaching, emotional wellbeing and practical strategies in a way that is relatable, down to earth and easy to apply in real life, because insight means very little if people do not know what to actually do with it on a stressful Tuesday night.

GYGO has been built from both professional and lived experience. It is not just a profiling tool or personality quiz. It is a practical language designed to help people feel less criticised, less alone and more understood.

Because when people finally feel seen for who they are, rather than judged for who they are not, relationships begin to change.

And sometimes, that changes everything. 

Michelle Bush
Director of Education & Family Support, Get You Get Others

Education Consultant | Parent Advocate in Education | ADHD Coach | Child & Family Support Specialist

I’m Michelle, and I help parents become the voice their child needs at school, because I know how hard it can be when a child is struggling and nobody quite knows what to do next.

I’ve worked in education for over 25 years, mainly within secondary schools, supporting children and families through some incredibly difficult times. Over the years, I’ve worked across mainstream, private and alternative education and, more often than not, became the person families turned to when things felt overwhelming, emotions were running high, or they simply felt unheard.

The part of this work I’ve always felt most passionate about is helping the children who quietly struggle at school, the ones who do not quite seem to fit, who worry more than people realise, or slowly begin to feel like they no longer belong. Whether that looks like transition worries, school anxiety, friendship struggles, attendance difficulties, or simply a child who no longer seems able to cope in the way they once did, these are often the children who get missed until things become much harder.

A key part of my work has been supporting children and families through the move from primary to secondary school. By helping parents and children prepare for the transition, whilst also working with schools to make reasonable adjustments before a child even arrived, I saw first hand the difference early support can make in helping children feel more confident, settled, and able to cope in big school life.

Over the years, I’ve supported hundreds of children and families through these kinds of difficulties, often helping to spot concerns early before school anxiety or attendance difficulties become much harder to manage. In my experience, the warning signs are usually there long before a child fully disengages.

Having spent so long working alongside both schools and parents, I understand what schools can realistically do, what families desperately need, and where things can unintentionally go wrong. I strongly believe in getting support in place early and helping parents and schools better understand what a child is really trying to communicate.

When we stop focusing only on behaviour and start understanding the need behind it, we stand a far better chance of turning things around before school becomes a place a child no longer feels able to face.

Maybe some of that passion comes from personal experience.

I struggled at school myself, not because I was naughty or didn’t have friends, but because I simply could not cope with the environment and, back in the 80s, there wasn’t the understanding or support there is now.

I could spend an entire day sat in a field and nobody even knew I was there. Not the school. Not my parents. I didn’t have that one adult who really saw what was going on and knew how to help.

So perhaps everything I’ve done since has been about becoming that person for someone else.

The one I needed.

Alongside my school based experience, I became a qualified ADHD coach, trained in life coaching with distinction, created coaching programmes within schools, and became a Certified Parent Advocate in Education, helping families better understand their rights and navigate the school system with more confidence.

Eventually, I realised I could not fully do the work I believed families needed whilst still working inside the system, so I made the decision to work directly with parents and young people instead.

Now, through GYGO, I help families better understand what their child is trying to communicate, strengthen relationships, and find practical ways forward when life feels stressful, overwhelming, or stuck.

Because when children feel understood and accepted for who they are, everything starts to shift, not just at school, but at home too.

If you’re feeling exhausted, worried about your child, or simply unsure what to do next, please know this:

You do not have to figure it all out on your own and you do not have to have all the answers.

Sometimes, you just need the right person in your corner, and that is exactly where I’ll be.

Claire Setterfield

Get You Get Others Practitioner / Coach

Claire Setterfield brings both professional expertise and real-life understanding to her work with families.

She is a qualified teacher and early years leader, currently managing a setting where she supports young children with a range of developmental and additional needs. Alongside this, Claire is also a parent to four children, all of whom have additional needs, giving her a deep, personal insight into the realities of navigating education, health and SEND systems.

As a trained GYGO practitioner, Claire is passionate about helping families better understand behaviour, sensory needs and emotional responses. She works alongside parents to help them feel more confident, less alone, and better equipped to respond to their child in a way that works for them.

Pauline Hicks
Marketing Lead, GYGO

With a foundation in design and over 20 years of experience in brand and marketing leadership, I bring together creative insight, strategic thinking, and a focus on measurable growth. My background in design has given me an instinct for how visuals and words work together to create impact, while my years in marketing have shaped a results-driven approach rooted in clarity, consistency, and connection. I’ve worked across a wide range of industries, helping businesses define their voice, communicate their value, and build long-term relationships with the people they serve.

At GYGO, I lead the marketing strategy, content direction, and community growth - turning the founders’ therapeutic insight into campaigns that are relatable, authentic, and emotionally engaging. My focus is on helping people discover how understanding themselves and others can change everything - from how they parent, partner, and lead, to how they see themselves. Every message, course, and campaign is built to make self-awareness practical and personal.

What drew me to GYGO wasn’t just the quality of its programmes but the integrity behind them. It’s a concept that meets people where they are, without judgement, and gives them the tools to move forward with confidence. I believe in the team’s vision, the honesty of the work, and the community that continues to grow around it. GYGO isn’t just another coaching brand - it’s a movement for real understanding and genuine change, and I’m proud to help shape how the world gets to experience it.